Trellis
Trellis is an operations consulting duo focused on small and growing businesses in retail and creative industries. I helped them find their look & feel before launch.
The founders Taylor & Adina got together and started talking about images that inspired them. The throughline was unusual organic collaborations that created patterns of interest — like the formation of patina, rust, and our biggest inspiration, mold.
That paired with pure arch structures often found in stained glass art were the basis of this system. From that we created the T and many other edge and framing elements.
The Trellis Flower came from an analogy both founders shared from their florist careers — a troubled small business is compacted plant and Trellis is able to untangle those roots to help them truly flourish.
My effort was to make everything around this brand have function, and since the founders are avid readers, it only made sense that their business card would be a bookmark, finalizing this cycle of hands-on, tactile work they perform every day.