Logo+branding for Forma collection, a startup collection of non-conventional classical music interpretation.
The approach here was to make shapes based on feeling and flow. I developed a lot of little elements drawn in sumi ink and dots that represented unconventional music notations. I also drew inspiration from Lina Bo Bardi’s window shapes, flowy amoebas carved in thick concrete.
The result is a raw, abstract approach to convey the ineffable feeling of being in the presence of true talent.